One-Stop Solution for Automotive Industry
Customized
Real-time 3D Rendering Engine
for Sales and Digital Marketing
3D vehicle showcase components are used to showcase customized vehicle exteriors and interiors to consumers. Customizable content includes paint, wheels, seats, etc.
The vehicle configurator allows consumers to browse the optional configurations of vehicle models, view customized vehicles in 360° online, and generate orders online at the end.
Virtual showrooms use 3D vehicle showcase tools and vehicle configurators to build digital showrooms in virtual environments. VR and AR technology can be used to provide immersive experiences.
Unlike CRM and DMS systems, vehicle data management systems are mainly used for the lifecycle management of vehicle metadata, technical parameters, and configuration data.
3D modeling is the foundation for all upper-layer applications. Customers can use the IRIS 3D engine to build vehicle 3D models for customized multimedia content creation and panoramic vehicle showcases.
IRIS engine can generate high-resolution images that can be directly used for flat advertising display in real-time online. Supports custom background and dynamic effects.
Customizable 3D rendering requires vehicle data support. System integration services are used to connect backend data systems when there is no standard vehicle data interface for customers.
Professional responsive website development in accordance with enterprise design specifications, using modern UI design and user-friendly interaction experience, supporting multiple languages, devices, and platforms.
Standard web components have integrated Adobe Analytics and Miaozhen statistics tools. User data collection meets PIPL and GDPR requirements.
Through SEO optimization, the website's ranking in search engines is improved, increasing website traffic and exposure. Through SEM optimization of keyword placement, conversion rate is increased.
Personalized content is created based on user data collected, and personalized display is conducted in real-time when content is displayed. Precise digital marketing is achieved.
Tableau, Power BI, and SAP help enterprises better understand customer groups in data-driven insights and business decision-making.
Hivech is a joint venture with Imagic Grafik, which was founded in Germany in 1991. For many years, we have been helping automotive companies achieve product digitalization and visualization for production, sales, and marketing.
The company has developed a digital 3D real-time rendering engine, providing a fully customizable visual 3D interactive experience. Combined with unified product data API, cloud computing, responsive design, standardized data tracking and analysis, and business insights, enterprises can quickly deliver standardized visual interactive experiences to target customer groups through various channels and devices, achieving precise digital marketing.
The company has been providing professional 3D rendering engines, responsive website development, and system integration services for many international well-known manufacturers for many years.
Three core services:
Core products for 3D modeling
IRIS 2D real-time rendering engine is a mature product widely used by global well-known automotive manufacturers. Currently, the manufacturers using this technology include Porsche, BMW, Mercedes-Benz, etc.
IRIS can dynamically render vehicle images based on user-selected configurations, with the entire process taking less than 1 second. The high-speed image rendering allows this technology to be directly used in real-time interactive scenarios for end-users, such as websites, mobile applications, showrooms, and auto shows.
IRIS provides the following functions:
After years of iterative research and development, IRIS engine now supports real-time 3D rendering. We have partnered with well-known 3D rendering engines in the industry (Unity, Unreal, and 3DS Max) to add the latest features such as material surface reflection, ray tracing, and dynamic blurring, making the images more natural and supporting full spatial angles, while still maintaining lightning-fast rendering speed.
Because 3D models can be reused, upgrading from IRIS 2D to IRIS 3D is very easy and economical. The parameters and URLs for 2D image rendering remain unchanged after upgrading, meaning that the upgrade to IRIS 3D can be fully downward compatible. Switching from 2D to 3D can be completed instantly.
Thanks to cloud computing, such as cloud platforms from Amazon AWS, Microsoft Azure, and Alibaba Cloud, elastic deployment and dynamic load balancing can maximize customer hardware investment ROI while ensuring service stability.
Porsche 911 customizable vehicle configurator.
Supports online order generation.
Concept video of Alfa Romeo produced using Unreal and IRIS 3D modeling technology - Youtube
BMW iX 360° exterior and interior panoramic view. Click on 360° to view the exterior and interior.
High-definition image assets for media placement generated using IRIS engine.
Responsive website, supports product display, dealer search, and customer lead generation functions.
Responsive website, supports product display, dealer search, and customer lead generation functions.
Responsive website, supports product display, dealer search, and customer lead generation functions.
BMW Investor APP is developed based on Magnolia CMS, supporting multi-language, multi-site, multi-user, and multi-channel digital experience management.
BMW Financial CRM uses a self-developed CRM system, using microservices architecture, supporting customized development and complex business logic.
Daimler CRM uses CloudCC CRM system, supporting customized development and complex business logic.
If you are interested in our services and products, please contact us.
Here are some of the questions we often get, which may be helpful to you.
The technical route and rendering principle of IRIS 3D and IRIS 2D are different. IRIS 2D is based on the superposition rendering of pre-rendered layers, while IRIS 3D is based on real-time rendering of 3D engines. IRIS 2D has faster rendering speed and can support clearer and sharper image rendering, while IRIS 3D has slower rendering speed but can support more complex scenes and more realistic rendering effects, and lower cost.
Of course. IRIS 2D engine has been providing high-speed and stable service for our customers for many years, and IRIS 2D engine provides a very friendly image customization tool. You can use this tool to customize the vehicle images you need, without having to understand the meaning of system parameters.
The upgrade from IRIS 2D to IRIS 3D is downward compatible, only requiring backend deployment upgrade to complete seamless migration.
Generally, the IRIS-based solution includes the following items, billed separately. Specific pricing information please contact sales representatives.
Non-IRIS solution pricing is quoted based on the implementation plan and scope, please contact sales representatives
Since customers own vehicle metadata, these metadata and CAD model files must be provided to create a 3D model. Usually, only the following materials are needed, and we can start creating models:
Yes. Both enterprise-owned servers and cloud deployment are supported, but cloud deployment is faster and more economical.
We provide standardized web components. On this basis, customers can customize styles and layouts according to the CI requirements of the enterprise. Of course, if the existing components cannot meet your business needs, you can also develop them yourself, and we will provide necessary technical support to integrate the IRIS system.
IRIS usually completes the rendering of 1000+ layers in less than 500 milliseconds, so we dare to call it real-time rendering.
The system performance will not slow down even when there are many concurrent access requests, because IRIS has a feature called dynamic caching. Once the image rendering is completed, it will be cached by CDN.
Customers need to bear the cost of CDN, because we believe this is the fairest for customers. Customers need to prepare a domain name with a parsing permission (usually a subdomain of the official website is sufficient) so that the domain name can point to the IRIS service domain name. If you have any questions about configuration, we are willing to provide technical support at any time.
For general enterprise websites, we recommend using Magnolia CMS, which is based on the Java technology stack, cost-effective, and uses a WYSIWYG editor to quickly create and maintain websites.
For large multinational enterprise websites, we recommend using Adobe Experience Manager, which has a good digital marketing ecosystem and can seamlessly integrate with Adobe's marketing tools, providing powerful functionality.
For large e-commerce platforms, we recommend using Magento, which has a good e-commerce ecosystem and also joins the Adobe ecosystem, allowing seamless integration with Adobe's marketing tools.
For small businesses, we recommend using WordPress, which is open source and free, easy to use, and can quickly create and maintain websites.